KEYTAKEAWAYS
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Dipcoin aims to make DeFi simple and intuitive for everyone, merging Swaps and Perpetuals into one seamless experience while removing traditional onboarding barriers like seed phrases.
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Built on the high-performance Sui blockchain, Dipcoin achieves sub-second confirmations and near–CEX-level speed—all while remaining fully on-chain.
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With a focus on education, security, and liquidity, Dipcoin seeks to build lasting trust across emerging markets before expanding globally.
CONTENT
On a quiet afternoon in Singapore, Bobby Ho, Chief Marketing Officer of Dipcoin.io, sat down with CoinRank for an in-depth conversation. Calm but firm, he opened with a sentence that summed up Dipcoin’s mission in one breath.
“People still think blockchain is complicated,” he said. “But what we want to do is make it as simple as using an exchange.”
Having worked at Binance, MEXC, and Bit, Bobby has seen firsthand how much “user experience” defines success in crypto. Today, he leads Dipcoin with a clear mission—to rebuild DeFi around human intuition.
“We’re not here to build a fancier DEX,” he said with a grin. “We’re here to build one that people actually want to use.”
HIGH SPEED AND EXPERIENCE: SUI BRINGS CEX-LIKE FLUIDITY TO DEX
Dipcoin is built on the Sui blockchain, a technical foundation that shapes its entire vision. Bobby explained that Sui’s parallel execution model allows transactions to run simultaneously, giving it performance far beyond most blockchains.
“In our internal tests, we reached sub-second confirmation times and a theoretical throughput of 297,000 transactions per second,” he said. “That’s CEX-level speed, but everything happens fully on-chain.”
Dipcoin’s product experience was designed with simplicity in mind. The platform merges Swaps and Perpetuals into a single, continuous experience. “A beginner might just want to swap USDC for SUI, while a professional trader might need leverage or hedging tools,” Bobby said. “We want both of them to feel equally at home here—no switching, no extra learning curve.”
BUILDING TRUST THROUGH EDUCATION AND CLARITY
When asked how Dipcoin plans to stand out in a crowded DeFi field, Bobby didn’t start with technology. He started with education.
“Ninety-five percent of new entrants in crypto are retail users,” he said seriously. “They need guidance, not more buttons.”
To bridge that gap, Dipcoin has designed a full onboarding system for beginners. Users can sign up with ZK Login—no seed phrases required—and receive step-by-step guidance for their first trades directly in the app. In Southeast Asia, newcomers can even register using their phone number and start trading within minutes.
Dipcoin’s initial focus will be on Asia and other emerging markets, where crypto adoption is accelerating. Later, the team plans to expand into the U.S. and Europe to establish brand credibility and long-term trust.
“We’re not chasing numbers,” Bobby said. “We’re building trust first. In this industry, trust is the real metric.”
LIQUIDITY AND SECURITY: TRUST BUILT ON STABILITY
Bobby didn’t shy away from discussing liquidity—the make-or-break issue for any DEX. “Liquidity is the bloodstream of DeFi,” he said. “Without it, even the best design is meaningless.”
Dipcoin plans to secure market depth by working with professional market makers while also incentivizing community liquidity participation. In early test campaigns, some users saw APRs exceeding 1,600%, reflecting strong engagement from both users and partners.
The project’s tokenomics is built on practicality rather than hype. “Our token will reduce trading fees, reward contributors, and grant governance power,” Bobby explained. “It should represent ownership, not speculation.” The Token Generation Event (TGE) is scheduled to take place within the next one or two months.
On the subject of security, Bobby’s tone turned firm. “Security is not something you check off once—it’s a daily discipline,” he said. Dipcoin requires a third-party audit before every release, the latest conducted by Movebit, and runs a bug bounty program to continuously strengthen its defenses.
“The Cetus DEX exploit on Sui reminded everyone in this space that security is a process, not a badge,” he said. “We’re learning from that and building safeguards into our DNA.”
A GLOBAL TEAM CONNECTED FROM CALIFORNIA TO THAILAND
Unlike many DeFi teams, Dipcoin operates as a truly global organization. “Our core developers are in Asia, and I’m based in California,” Bobby said. “But in a few weeks, I’ll be flying to Thailand to work with the team in person.”
To him, leadership means presence. “Remote calls can’t replace human connection,” he said. “Execution comes from rhythm, and rhythm comes from working side by side.”
This combination of Western product vision and Asian execution speed has become one of Dipcoin’s unique strengths. “That mix keeps us fast and grounded,” he added. “It’s part of who we are as a team.”
A NEW ENTRY POINT FOR DEFI
As the conversation came to a close, Bobby paused for a moment and spoke slowly.
“DeFi was meant to represent freedom,” he said. “But freedom shouldn’t mean complexity.”
To him, Dipcoin’s mission goes beyond building a trading platform. It’s about bringing ordinary people into decentralized finance for the first time—without fear or friction.
“We want someone’s first DeFi experience to feel light, intuitive, and empowering,” he said.
Dipcoin’s vision is gradually taking shape: a decentralized exchange that matches CEX speed, feels like a modern app, and blends education with security.
Of course, Bobby knows the challenges ahead. “Trust takes time,” he said. “We have to earn it, one user and one block at a time.”
As the interview wrapped up, he smiled and added softly, “Maybe this is where the next crypto revolution begins.”
