KEYTAKEAWAYS
- CoinUp’s booth theme “HOT $CP · Cold Vault” combined fun engagement with transparent custody solutions, drawing thousands of visitors and positioning the brand as innovative yet secure.
- Interactive elements such as ice cream giveaways, charging stations, and raffles turned casual encounters into meaningful conversations, enhancing community trust and deepening brand recognition.
- CoinUp’s participation boosted token trading activity and supported its Southeast Asia expansion strategy, proving that playful engagement and serious value propositions can drive growth simultaneously.
CONTENT
CoinUp made a strong impact at Coinfest Asia 2025 in Bali, blending interactive experiences with a strong security narrative to boost trust, visibility, and regional market presence.
BALI, Indonesia – CoinUp captivated attendees at Coinfest Asia 2025, held August 21-22 at Nuanu Creative City, through its creative blend of interactive experiences and emphasis on asset security. The event drew more than 12,000 blockchain developers, investors, and Web3 enthusiasts from over 90 countries.
Under the theme “HOT $CP · Cold Vault,” CoinUp’s booth became a major attraction, combining enjoyable activities with serious messaging about the platform’s secure and transparent custody solutions.
ICE CREAM AND INTERACTIONS DRAW HUGE CROWDS
Amid Bali’s tropical heat, CoinUp’s ice cream stand offered a refreshing break while encouraging social sharing and organic conversation. The photogenic setup and free treats created constant queues, making it one of the most visited booths at the conference.
TURNING FUN INTO TRUST: THE COLD VAULT NARRATIVE
Beyond the ice cream, CoinUp delivered substantive content through presentations and one-on-one consultations. The team highlighted the platform’s risk management infrastructure and reserve transparency, transforming casual interactions into deeper trust.
PRACTICAL ENGAGEMENT AND GIVEAWAYS
Additional features such as free charging stations, branded merchandise, and a balloon-drop raffle drew sustained traffic. These elements not improved dwell time but also fostered meaningful dialogue between attendees and staff.
STRONG MARKET RESPONSE AND REGIONAL GROWTH
The appearance helped boost CoinUp’s market presence and token performance, with notable trading activity during the event. The participation also supports the company’s strategic efforts to expand within Indonesia and the broader Southeast Asian region.
CONCLUSION
By merging memorable experiences with a compelling security narrative, CoinUp successfully enhanced its visibility and credibility at Coinfest Asia 2025. The exhibit demonstrated how playful engagement and serious value propositions can together drive brand trust and growth.
