AI-Equipped PCs Poised to Revive Market in 2024



Key Takeaways

  • PC market expected to grow by 8% in 2024 with the rise of AI-equipped devices.
  • End of Windows 10 support to accelerate the shift to newer PCs.

PC Market Outlook for 2024

After a challenging period, the personal computer market is set for a rebound in 2024, fueled by consumer interest in new AI-capable PCs. Analysts from Canalys, Ben Caddy and Kieren Jessop, have highlighted a potential 8% growth in the PC market as people look to replace older pandemic-era PCs with advanced AI-enabled devices.

Windows 10’s End of Life Impact

A significant driver for this market shift is Microsoft’s planned discontinuation of Windows 10 support on October 14, 2025. This move by Microsoft is expected to render hundreds of millions of devices obsolete, further propelling the sales of newer PCs. Market intelligence firm IDC supports this view, anticipating a 3.4% market growth in 2024 compared to 2023, with commercial entities expected to update their aging PC infrastructure in response to Windows 11.

The Pandemic Effect and Current Market State

The PC market saw its highest growth since 2010 in 2020, a surge largely attributed to the global shift towards remote work and online learning during the pandemic. However, IDC data indicates a decline in global PC shipments in the third quarter of 2023, a 7.2% drop compared to the same period in 2022. This downturn reflects broader economic challenges, changing IT priorities, and a decrease in retail and commercial demand.

Generative AI’s Role in Market Revival

The emerging boom in generative artificial intelligence is predicted to play a pivotal role in reviving PC sales. Consumers are increasingly interested in AI features that enhance both productivity and leisure activities. Canalys forecasts that by 2027, 60% of PCs shipped will be AI-capable, marking a significant evolution in the PC market both in terms of software and hardware.

Industry Leaders on AI in PCs

Enrique Lores, CEO, remarked on the potential of AI-integrated PCs to boost market growth. Initially targeting specific enterprise market segments, these AI-equipped PCs are expected to become more accessible and appealing to a wider consumer base as costs decrease and applications broaden. IDC analysts predict that the availability of AI-integrated PCs in 2024 will catalyze upgrades in the market.


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