Musk’s Reading Limits Challenge Twitter Ads

Elon Musk, the billionaire boss, has dropped the bomb: temporary reading limits on Twitter. The move has sparked worries about the impact on Twitter’s ad business and CEO Linda Yaccarino’s plans to win over advertisers. Musk’s decision is a response to rampant data scraping and system manipulation on the platform.

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Twitter users hit a wall when they reach the daily reading limit, unable to access any tweets, including those from corporate advertisers. This poses a challenge for Yaccarino, who’s working hard to repair relationships with advertisers that soured after Musk took over Twitter. It’s a tough gig.

Yaccarino, the new sheriff in town, represents Musk’s last hope to save Twitter’s ad cash cow. But his reading limits stunt sends a message: he’s helpless and needs her to bail him out.

Musk’s tweets spilled the beans: verified users face a cap of 6,000 daily tweets, while unverified accounts are limited to 600. Fresh unverified accounts? A mere 300 tweets. Hold on, though. Musk later upped the game to 10,000, 1,000, and 500 tweets, respectively. Nice save?

Insider Intelligence’s top analyst, Jasmine Enberg, calls the reading limits a “catastrophe” for Twitter’s ad business. Winning back advertisers was already a battle, and these restrictions make it even tougher to change their minds.

Musk isn’t a fan of AI companies, like OpenAI, slurping up Twitter data to train their language models. Reddit and news media have bashed them too, demanding compensation for their data.

Experts reckon the limits successfully block third parties, including search engines, from grabbing Twitter’s data. It used to be an all-you-can-eat buffet for them. Sure, they may find loopholes, but it won’t be as easy-peasy.

In a nutshell, Musk’s reading limits on Twitter stir concerns for Linda Yaccarino’s ad ambitions. The battle to revive Twitter’s ad business gets harder. Musk’s limit updates, his beef with AI companies, and the effectiveness of the restrictions add spice to the story.