Shein’s Sales Exceed $30 Billion, Outpaces Estimates



Key Takeaways

  • Shein’s annual sales significantly exceed the previously reported $30 billion, as disclosed by Authentic Brands Group CEO Jamie Salter.
  • The fast-fashion giant’s financial growth outpaces industry estimates amidst preparations for a U.S. IPO.

Shein’s Exceptional Growth

Shein, a leading player in the fast-fashion industry, is reportedly achieving annual sales well above the $30 billion mark. This revelation came from Jamie Salter, CEO of Authentic Brands Group, during a fireside chat at the ICR Conference in Orlando. Salter’s insights into Shein’s financial performance stem from his firm’s partnership with the fashion giant, which has remained private about its earnings. This partnership involves a co-branded clothing line and pop-up events with Forever 21, which Authentic Brands owns.

Shein’s IPO Ambitions and Partnership Insights

Shein’s decision to confidentially file for a U.S. IPO follows a period of rapid growth and efforts to address legislative concerns. The partnership with Sparc Group, involving Authentic and Simon Property Group, signifies Shein’s expanding influence in the global retail space. Salter acknowledges Shein’s impressive supply chain and market acumen, prompting his decision to collaborate despite initial hesitations.

Comparing Sales with Retail Giants

Shein’s sales, if indeed substantially more than $30 billion, place the company in a league comparable to Zara’s owner Inditex and ahead of American retailers like Abercrombie & Fitch and American Eagle. This positions Shein as a formidable competitor in the global fashion retail market, challenging established players with its agile business model and expansive product range.

Navigating Cultural and Operational Differences

The partnership between Authentic Brands and Shein is in its nascent stages, marked by mutual learning and trust-building. Salter emphasizes the importance of understanding and adapting to cultural and operational differences in this international collaboration. The success of Shein’s pop-up stores and co-branded lines, despite being in early stages, indicates potential for significant impact in the fashion retail sector.


More content from CoinRank:

Shein’s IPO Scrutinized by Lawmakers Amid Forced Labor Concerns

Shein’s Confidential IPO Filing: The Fashion Giant’s Public Debut

U.S. Officials Scrutinize Shein’s Data Practices Amid IPO Plans


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