Spotify Accelerates Cost Cuts, Laying Off 17% of Workforce



Key Takeaways

  • Spotify plans to lay off 17% of its workforce, equating to about 1,500 jobs.
  • The move aims to bolster profitability amidst slower economic growth and higher borrowing costs.

Spotify’s Strategic Workforce Reduction

Spotify is gearing up for a significant workforce reduction, planning to cut 17% of its employees. CEO Daniel Ek communicated this decision in a comprehensive letter to the staff, emphasizing the necessity for a lean and resourceful operational approach. This move comes as Spotify faces economic pressures, including increased borrowing costs and a sluggish growth rate.


The anticipated job cuts are set to incur charges of up to €145 million in the final quarter of 2023. Despite this, Spotify’s shares experienced an 8% surge, reflecting investor confidence. CFO Paul Vogel reaffirmed the company’s commitment to achieving profitability by 2024, emphasizing the strong business fundamentals.

Adapting to Market Demands

Spotify’s workforce has expanded rapidly over the past three years, nearing 8,000 employees due to hiring sprees and acquisitions. However, the recent shift in investor focus from growth to profitability has led many tech companies, including Spotify, to reassess and reduce operational costs. This has involved scaling back on a significant investment in podcasting and reshaping content offerings.


While Spotify continues to invest in emerging sectors like advertising and audiobooks, the need for consistent profitability remains paramount. CEO Ek’s ambitious target of generating $100 billion in revenue by 2030 coexists with the objective of reaching profitability within the next year. The fresh round of layoffs is a critical step towards achieving these goals.

Employee Severance and Company Restructuring

Affected employees will receive an average of five months’ severance pay, as Spotify takes a compassionate approach to its restructuring process. Ek’s letter highlighted these cuts’ difficult but necessary nature and expressed gratitude to the departing staff for their contributions. The company now focuses on strategic investments and operational efficiency to foster sustainable growth.

Future Outlook and Previous Layoffs

The third quarter of 2023 saw Spotify post a surprising profit and robust subscriber growth. The company’s decision to raise subscription prices in crucial markets didn’t result in increased churn, indicating a solid customer base. This latest restructuring marks Spotify’s third significant layoff in the year, following earlier reductions in January and June, which also led to changes in the executive team.