Finance Dictionary : Discount



Explore the concept of a Discount, a price reduction applied to full-priced goods or services, used to attract customers, boost sales, and enhance loyalty.



A discount is a price reduction applied to a product or service that is typically sold at its full or regular price. This reduction can take various forms, such as a percentage off the original price, a fixed amount deducted from the total, or a promotional offer, like “buy one, get one free.” Discounts serve as a marketing and pricing strategy to attract customers, promote sales, and enhance consumer loyalty.


Discounts are commonly offered by businesses as a means of stimulating demand, clearing excess inventory, or rewarding loyal customers. They are employed in various industries, from retail to e-commerce, and can be temporary or ongoing.


Discounts are instrumental in influencing consumer behavior and play a significant role in pricing strategies.


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